1. Browse to the dashboard and select heatmaps, then click New heatmap.
2. Choose your website in the drop-down menu, edit the project name if you wish, then click Create heatmap.
3. Click Audience
4. Create your audience by adding statements, then click Save, and then exit the window by clicking the x.
5. Click Create and go to heatmaps on the dashboard
6. Click on your new project and select Configure heatmap
7. Select the page you want to show the heatmap on and make sure that it fits with your Audience setting. Then press Preview to check your audience. After that click Save and close.
8. Activate your Heatmap by clicking the project in the dashboard and choosing Activate in the menu.