You can use the following facts to set up your targeting for conversions.
| Visits | User actions | Technology | User history & data | Misc |
| Days | Custom fact | Browser language | Cookies | If block |
| Month | Exit intent | Device | Data layer | Push goal |
| Page Content | Goal history | Screen width | Geo data | |
| Page views | Interaction | Revenue | ||
| URL | Content in view | |||
| Referral type | Scroll from top | |||
| Referral URL | User inactivity | |||
| Time | ||||
| Total visits |
Visits
Days
Used to only register the goal on a specific day(s)
Month
Used to only register the goal on a specific month(s)
Page content
Set an element that needs to exist on the page for the goal to register. Enter the CSS selector of the element and choose if you just want to check if it exists or if you also want it to match some specific text inside it by choosing match type in the dropdown and enter the text that need to be matched in the second input field. In the example above the goal will register if an element with the selector .search input exists on a page the visitor visits. The difference between Exact match, Simple match, Contains & Regex
Page views
Set the number of pages that needs to be seen before the goal should register
URL
Set an URL match that needs to be fulfilled for the goal to register. The difference between Exact match, Simple match, Contains & Regex
Referral type
Choose a referral type (Organic, Social, or Referral (other) ) that needs to be fulfilled for the goal to register
Referral URL
Target a specific referrer by URL that needs to be fulfilled for the goal to register. The difference between Exact match, Simple match, Contains & Regex
Time
Set time of day that needs to be fulfilled for the goal to register
Total visits
Set the number of visits that need to be done before the goal is registered. The count starts at 1 for first time visitors.
User actions
Custom fact
Set your own javascript statement and call factSuccess(); to register the goal.
Exit intent
Register the goal if the user intends to leave the website (only for desktop)
Goal history
Register the goal only if another goal has been satisfied first.
Interaction
Register the goal if a visitor clicks on a specific element. Enter the CSS selector for the element as the value. You can also add a custom event handler if there is something that needs to be checked when the click happens. To do so simply click Add event handler and write your javascript check and return factSuccess(); if true.
Content in view
Set a percent or pixel limit the visitor needs to cross for the goal to register. In the example above the goal will registeer if the visitor scrolls down and see 20% or more of the element with a class called recom-items-container.
Scroll from top
Set a percent or pixel limit the visitor needs to cross for your goal to be registered. In the example above the goal will register if the visitor scrolls 20% from top of the page.
User inactivity
Set number of seconds of inactivity by the visitor before your goal is registered
Technology
Browser language
Checks the value in navigator.language and registers the goal if matched
Device
Set the device(s) that needs to be matched for your goal to register.
Screen width
Set the screen width (on load) that needs to be matched for your goal to register
User history & data
Register the goal if a cookie exists and/or matches a value. The difference between Exact match, Simple match, Contains & Regex
DataLayer
Register the goal if a dataLayer key exists and/or matches a value. The difference between Exact match, Simple match, Contains & Regex.
Another example
Data layer event:
{
"ecommerce": {
"id": "123456-0123",
"name": "Super nice product",
"discount": 0,
"quantity": 1,
"currency": "SEK",
"price": 599
},
"event": "addToCart"
}Let's say you want to register a conversion for add to cart, but only if the product value is over 500. You can now check for the key that holds this (in this example ecommerce.price), and then set to match only values over the intended value (in this example 500). Then you set to check for a specific event (in this example addToCart).
Advanced example
Data layer event:
{
"event": "purchase",
"ecommerce": {
"items": [
{
"item_id": "43141-0014",
"item_name": "Standard t-shirt",
"item_category": "t-shirt",
"price": 249,
"discount": 0,
"quantity": 1,
"size": "Medium"
},
{
"item_id": "754634-0508",
"item_name": "Original Sneaker",
"item_category": "shoes",
"price": 699,
"discount": 0,
"quantity": 1,
"size": "44"
},
{
"item_id": "563734-0056",
"item_name": "Perfect pants",
"item_category": "pants",
"price": 379,
"discount": 0,
"quantity": 1,
"size": "Medium"
}
],
"value": 1327,
"currency": "SEK"
},
"gtm.uniqueEventId": 434
}Let's say you want to trigger a popup for visitors that have purchased a product that is from a specific product category. As the visitor might buy more than one product and not necessarily from the same category we will need to check all purchased products. You can now easily set that up via a data layer statement.
To set up as per the example above we set the key to the path for purchased products and then make use of the wildcard (x) to check for all products (in this case the key will be set to ecommerce.items[x].item_category) and then set the value to the category we want to target value (in this case shoes). Then we set to check for a specific event and enter the event name (in this case purchase).
Geo data
Register the goal if the visitor is/isn't from a specific country, region, or has/hasn't a specific IP address
Revenue
Add this fact to get revenue data connected to the goal. Notice that this needs a callback to populate the values. See How to implement revenue tracking
Misc
If block
A block used for grouping statements. If you use Match all, then all statements need to evaluate to be true in that block for the entire block to be true. If you use Match one of, then only one statement in that block needs to evaluate true for the entire block to be true.
Push goal
Callback that needs to be implemented that will register a conversion when called.