Visitor recordings (also known as session recordings and user recordings) allow you to record and replay actions as users navigate through your website. By capturing mouse movements, clicks and scrolling, you’ll gain deeper insight into actual visitor behaviour.
Why visitor recordings?
Unlike analyzing your data in an analytics tool, visitor recording provides you with qualitative data on how your visitors are using your site. By using visitor recordings, you’ll be able to take more informed decisions and leave the guesswork out of it.
- See how people truly interact with your website
- Gain invaluable insights on how you can improve the user experience and increase conversions
- Discover bugs and/or other issues
- Look for patterns of irrational user behaviour
Strategies & tactics
Find obstacles, issues and bugs
By observing where users get stuck you will identify elements that are confusing and frustrating to the user as they experience it. These obstacles that keep the user from progressing can be both technical and informational. This will help guide you to misleading copy, unclear instructions and broken elements.
Get a better understanding of real user behaviour
By viewing the actual behaviour of your users you will be able to see how they navigate and interact with your website. You will be better able to pinpoint crucial parts of the journey which you then can improve on in order to optimize your conversion.
Find out how users interact with specific elements on your website
Go in-depth into how key elements on your website are used. Stop speculating about what users click on, where they focus, what they skip over and which section they spend a lot of time on. By using real data you can identify opportunities to improve and start making impactful changes.
Rage clicks or frustration clicks is something that is not uncommon on a site. Detecting behaviours like this can however be next to impossible. With visitor recordings you can easily see when your users show signs of frustration and adjust accordingly. It might be for e.g. that the user is expecting certain elements to be clickable or that certain elements are not working as they should.
Combine with A/B tests
If you are testing changes on your site it is likely that the users will behave and interact with it differently. It might be that it’s causing frictions that can otherwise be hard to detect. By running visitor recordings on your experiments, you can easily compare the user behaviour in your variant to the original to see if it’s causing unwanted user behaviour.
Read how to create a visitor recording here!