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SYMPLIFY CONVERSION 2.0

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  1. Symplify New Conversion
  2. Analytics & Statistics

Analytics & Statistics

Everything you need to know about statistics and results

General

  • How visitors are counted in Symplify
  • Example result page
  • Sample size calculator
  • Sample Ratio Mismatch (SRM)
  • How to implement Revenue tracking
  • How to implement Revenue tracking for Shopify
See all 8 articles

Google Analytics

  • How Symplify sends events to Google Analytics
  • Setup Symplify Events for GA4 in GTM
  • How to segment a project in GA4
  • Send events to specified Measuring ID(s)
  • Verify that GA4 events are pushed by Symplify
  • Google Analytics vs Symplify: Why Your Reports May Not Match
See all 7 articles

Advanced

  • Stats engine
  • Common misconceptions about one-tailed vs. two-tailed tests
  • Significance calculation for AOV and ARPV
  • How we handle Outliers
  • Send project data to an external system

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